LIFE BEYOND

The Paris-based video game developer Darewise was ready to take the next step with their yet to be named sandbox MMO game, Life Beyond. Previously only known as Project C, Darewise was ready to commit to the official name and begin showing the game off while simultaneously including the public in the development process.

They needed a partner that could help create everything from corporate and game brand messaging, to a full go to market strategy, logo and key art design, website refresh, social media launch and a slew of much needed content creation to get the gaming public excited. YPM delivered and brought Life Beyond to “life” beginning with a detailed marketing strategy and overall brand guidelines and messaging that ensured all stakeholders were in sync when speaking about and promoting Life Beyond. The first consumer facing element was a logo reveal trailer, heavily promoted on Discord, followed by the launch of the official social pages for the game. Social content calendars and content creation followed, ensuring a sustained engagement and growth of the audience intended to continue through the official launch of the game.