Konami: Metal Gear Solid

Influencer Campaign

Experiential

In order to make a a bigger splash out of Konami's Times Square digital billboard takeover forMetal Gear Solid: Snake Eater, YPM was enlisted to organize a flashmob lead by content creators in order to celebrate the games release. Hanner, Blue Thunder and Swiftor were joined by a group of other MGS fans to amplify the big moment and create content.

YellowPike was also on the ground capturing video for a brand owned sizzle reel highlighting the activation.

343K

Total Impressions

19K

Total Likes

972

Total Shares

Work