YellowPike Media orchestrated a content creator program, with the goal of promoting and driving content submissions to the ThecePlay portal, in partnership with Miracle Grow.

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YPM researched the digital landscape to source right-fit Creators that focused on lifestyle content, with a gardening and gaming spin. All creators had experience playing and creating content within the world of Stardew Valley, a popular farming and gardening simulator. Our team reached out all approved Creators to contract a diverse group.

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Our team contracted four creators across Instagram, TikTok, YouTube and Twitch to drive excitement and interaction for the Miracle Grow brand, resulting in 2 TikToks, 5 Instagram Reels and 2 Live Streams (in addition to supplementary Social Posts).

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