NEED FOR SPEED
CREATIVE CONCEPTING
VIDEO PRODUCTION
INFLUENCER PROGRAM
Our mission for this campaign was to design a challenge for Jesse Wellens and Jake Paul to help them discover their Need For Speed as they competed against each other for real world victory and in-game bragging rights.
Over a series of missions Jesse and Jake traveled around the Las Vegas area and competed in numerous challenges as they learned more about the features in EA’s Need For Speed Payback.
500k
Sales from video
4.5M
Views on Youtube and Vimeo
87
Hours of content