One Championship

ONE Championship, the Singapore-based mixed martial arts, Muay Thai, and kickboxing promotion organization, wanted to enlist top relevant streaming influencers to help promote its return to U.S. television with fours weeks of matches on TNT. YPM helped develop the influencer strategy that included sourcing, negotiating and securing all talent. We also created the overlay and underlay graphics each influencers was required to place on their streams during the live promotion.