Bethesda
Starfield Launch
Graphic Design
Influencer Marketing
Video Production
YPM was thrilled to be a part of arguably the biggest game launch of 2023, Bethesda Softworks’ Starfield. The campaign began with bringing top gaming and science content creators Astro Alexandra, Filspixel, LilyPichu, and Myth to the official U.S. Space Camp in Huntsville, Alabama for an astronaut training experience that paralleled challenges straight out of the game. YPM handled all coordination Space Camp, video production, post production, travel, talent negotiations and contracting.
In coordination with the launch of the video on Bethesda’s owned social channels, YPM coordinated a massive, nearly 400 person influencer gameplay program for early access, launch and beyond.
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YouTube VODs