YellowPike Media partnered with WBGames to lead their influencer marketing program for the launch of Suicide Squad: Kill the Justice League. 

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YPM created a multi-phase strategy to build awareness, enthusiasm and intent to play for consumers utilizing relevant content creators across YouTube, Twitch, Instagram, Twitter and TikTok. The program featured online activations where YPM worked directly with WB Games to ensure specific goals for the campaign were achieved.

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YPM enlisted over one hundred FPS, Looter Shooter, Live-Service gamers across Twitch to own the day on early access for Suicide Squad: Kill the Justice League. Our team ensured that Suicide Squad: Kill the Justice League was both top of mind with fans of the franchise, but also for those viewing their favorite streamers on Twitch, driving the game the top three in categories. Streams continued throughout the rest of the week leading into wide launch and VOD content.

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Our team contracted squads of creators totaling over 647,000 concurrent live viewers.

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