For the launch of their new car racing game, The Crew Motorfest, Ubisoft wanted to hit the gas with a high octane live action video to launch the title that would include top level car enthusiast talent. YPM brought their vision to life producing The Crew Motorfest Challenge that brought creators Deadmau5, AdamLZ, Fanum and Nhu Tran to Las Vegas for a friendly competition in fast cars at the Las Vegas Motor Speedway. 

YPM handled all writing, video and experience production, post production, travel logistics, talent negotiating and contracting and post event management of all deliverables.

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